Fractional CMO retainer with Lantern Row Advisory
Good morning, Tessa.
The September review is out today: web store orders up 9 percent, dealer orders flat, and one tracking question kept out of the budget call. Three decisions from your side keep October on track.
Key dates
- Photo request to product team
- Oct 5
- Budget shift and dealer terms
- Oct 9
- Spring brief handoff
- Oct 12
- Tracking change confirmed
- Oct 16
- November review
- Nov 3
Needs your decision
- Decide the budget shiftMove 15 percent of paid social to dealer co-marketing for November and December. With the finance lead.Decide
- Send the approved dealer termsThe spring brief cannot be handed over without them. Every day late moves the handoff by a day.Upload
- Move the product photo requestThe dealer email sequence has waited 24 days. Reassign the request to the product team.Open
September in figures
All results- Web store orders
- 449
- Dealer orders
- 138
- Repeat purchase rate
- 21%
- Accepted actions complete
- 6 of 8
up 9% on August
flat, reports arrive on a lag
up 3 points over the quarter
1 waiting on photos
Recent activity
- RARuth released the September reviewOne budget recommendation, one tracking question.
- RAQuarter in review shared11 recommendations, 8 accepted, 6 complete.
- JPPost-purchase email series liveThe sixth accepted action, complete with evidence.
- RASpring brief draftedUnapproved dealer discount removed before this version.
- TLYou chose the commuter range to lead the launchTouring appears second.
Latest documents
All filesYour fractional CMO: Ruth Adeyemi
Recommendations, the monthly review and the spring brief. Replies within one business day.
- JPJamie ParkMarketing operations, Lantern Row
- TLTessa LundHead of marketing, approver